The Art and Science of Branding Through Typography!

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The Art and Science of Branding Through Typography and Design!

Manav Dhiman, a visionary in the design world, takes us on a journey through the power of typography and design in branding. Explore his insights, experiences, and creative process.

In the intricate world of design, typography isn't just a style choice; it's a powerful tool that influences branding, storytelling, and audience engagement.

Manav Dhiman, a typography maestro, his educational and professional journey, enriched by diverse experiences and unquenchable curiosity, serves as a testament to how the love for aesthetics can blossom into a thriving design career. As we explore his creative universe, we delve into the secrets of selecting the right typefaces, creating visually compelling brand identities, and the pivotal role typography plays in storytelling and setting up a one-man design studio.

CG. Manav, can you share your educational and professional journey and how you ventured into the world of design and typography?

Manav. I graduated from the MIT Institute of Design in 2017. After working at a number of advertising agencies, I started my Instagram page @manvstype and began posting my type design explorations. It soon evolved into a full-time pursuit.

Hindi font for VegNonVeg Store

CG. Typography plays a significant role in branding. How do you approach selecting the right typefaces to convey a brand's personality and message effectively?

Manav. Typography is crucial in branding and identity design. It adds flavor to a brand, setting the tone and mood. It's about understanding the problem a brand is trying to solve and how it resonates with its audience. The process remains consistent, whether it's a small or global brand.

CG. Your work has been associated with globally recognized brands like Apple, Netflix, and Adidas Originals. What's the secret to creating visually compelling brand identities that resonate with such diverse audiences?

Manav. The challenge lies in understanding the problem the brand is trying to solve in reaching its audience. The process of asking questions and solving these problems leads to compelling visual solutions. It's about understanding the core of the brand and translating it into visuals.